Changing practices and Habits through Open, Responsible, and social Innovation towards ZerΟ fοod waste
Programme: Horizon Europe
Project: CHORIZO – Changing practices and Habits through Open, Responsible, and social Innovation towards ZerΟ fοod waste
Timeline: October 2022 – December 2025
Project budget: 6.095.569,00 EUR
CHORIZO aims to improve the understanding and knowledge to increase the effectiveness of decision-making and engagement of food chain actors in changing social norms towards zero food waste. The project is focused on (i) building upon previous FLW actions, (ii) generating new evidence on social norms & FLW behaviours, (iii) utilising advanced modelling techniques to produce solutions that integrate behavioural and economic theories and embedding research results into innovative products that can foster a change of FLW-related social norms.
ITC is responsible for implementing the real-life Case Study in Pomurje region, focusing on reducing food waste in restaurants at three layers: (i) retail and short food supply chains – delivery of fresh ingredients to restaurants, (ii) restaurants – storing and preparing food, managing FW and leftovers, (iii) consumers – ordering, leftovers perception.sponsible for the Systemic Innovation Living Lab, delivering and piloting an open, data-driven IT-based solution for capturing FLW data throughout the supply chain and providing analytics to address the requirements of the Sustainable Development Goals.
This project has received funding from the European Union’s Horizon research and innovation programme under Grant Agreement No. 101060014.