LIVING LAB

Co-Creating Innovation for Sustainable Agrifood

The Green Point Living Lab is a real-life open innovation environment and a member of the European Network of Living Labs (ENoLL). It provides a structured methodology for the co-creation, testing and validation of digital and non-digital solutions addressing real-world challenges across the agrifood system.
Bringing together farmers, consumers, food processors, researchers, technology providers and public institutions, the Living Lab enables stakeholders to collaborate throughout the innovation process, ensuring that solutions are shaped by real-world needs and experience.
Co-creation and validation
Innovations are developed, tested and refined together with users and stakeholders.
Multi-stakeholder collaboration
Connecting agriculture, research, business and public organisations.
Innovation from idea to adoption
Supporting the co-creation, development, validation and uptake of practical agrifood innovations.

GREEN POINT CENTER

Regional Hub for Local Food and Short Supply Chains

Green Point Center is a regional hub in Murska Sobota that connects local food production, processing and distribution through a sustainable and integrated model.
Combining wholesale activities, logistics, service kitchen operations, innovation activities and Living Lab initiatives, the centre serves as a one-stop ecosystem supporting local supply chains, regional food self-sufficiency and circular economy practices.